A series of sexually laden tête-à-têtes

A series of sexually laden tête-à-têtes

4.22.2012

Investigating perfume ads for certain reasons

My favourite is that of 
 Paco Rabanne 

A series of sexually laden tête-à-têtes

 a two-page spread revealing the inside of an artist's flat

Against the far wall a man sits up in bed, sheets to his hips, talking on the phone; an empty bottle of wine sits near the foot of his bed. The dialogue flows down the page on the other side of the ad:

"Hello?"
"You snore."
"And you steal all the covers. What time did you leave?"
"Six-thirty. You looked like a toppled Greek statue lying there. Only some tourist had swiped your fig leaf. I was tempted to wake you up."
"I miss you already."
"You're going to miss something else. Have you looked in the bathroom yet?"
"Why?"
"I took your bottle of Paco Rabanne cologne."
"What on earth are you going to do with it…give it to a secret lover you've got stashed away in San Francisco?"
"I'm going to take some and rub it on my body when I go to bed tonight. And then I'm going to remember every little thing about you…and last night."
"Do you know what your voice is doing to me?
"You aren't the only one with imagination. I've got to go; they're calling my flight. I'll be back Tuesday. Can I bring you anything?"
"My Paco Rabanne. And a fig leaf."
Paco Rabanne - A cologne for men. What is remembered is up to you.